Cannish Pitara

The brand

A Made-in-India label of handmade vegan bags — totes, slings, batuas, potlis and festive clutches — for western and ethnic looks alike.

The brief

One catalogue, very different buyers: someone commuting to work, someone packing for a trip, someone dressing for a wedding. Each needed a way in.

What we built

Navigation built around when you’ll carry it, not what it’s made of — Office and Work, Travel Ready, Slings for All, a Wedding & Festive edit — plus an Under ₹1,000 entry point and campaign banners that change with the season.