Rawish Designs

The brand

A Kashmiri craft label selling embroidered pieces at a premium price point, to a buyer who researches before she spends.

The brief

Make the price feel earned. The old store led with fabric; buyers arriving for a wedding or a festival couldn’t find their way in.

What we built

A storefront organised around occasion rather than material — three named collections (Bāgh-e-Firdaus, Shān-e-Mehfil, Husn-e-Waadi), each with its own Devanagari title and campaign scene, trust signals surfaced early, and product pages that answer the question before it becomes a doubt.

The result

A ₹10,500 average order value on a store that reads as considered, not clearance.